I build systems that scale content, accelerate growth, and drive revenue.
Five years at Headout scaling organic growth across markets, building content and localisation systems, CMS infrastructure, and AI pipelines that help small teams move faster and publish at scale.
Peaked at 11,528 in June 2026, sustained since February. H1 2026 total: 55,072 pages, up from 3,975 in H1 2025.
A company figure my work contributed to, not a personal result.
The same domain set carries the SEO audits and the CMS migration. Not two workstreams.
Describes the scope of the work, never a completion fraction.
Where I operate.
Three overlapping fields, and the work that sits in each one.
Systems that drive growth.
Building systems.
Driving measurable impact.
Building systems. Driving measurable impact.Where I started
Started in travel media, ed-tech and e-commerce, two of them as internships. Wrote product content, ad copy and marketing material, and sketched product wireframes when the marketing needed a product to point at.
Content at scale
Authored and commissioned 1,200+ evergreen pieces. Drove 12% of annual organic revenue.
Managed CSEE
Ran CSEE as one organic growth engine across 16 countries in Central, Southern and Eastern Europe. Grew organic traffic 29% year on year.
The content platform
Led the migration off Prismic onto Payload. 350+ domains and 12,000+ pages migrated in that period.
AI pipelines and internal tools
Built the AI-assisted publishing pipeline and the internal tools that catch what it gets wrong. Scaled monthly output from a few hundred pages to a sustained 10,000+.
People who worked with me.
Ayush thinks through the small details, edge cases, and potential points of failure that most people would overlook, and builds the system in a way that guides you towards doing things correctly. You don't really have the option of taking shortcuts or working with half-baked information because the CMS is planned and built with extremely well thought out guardrails in place.
Whenever I have gone to him for help, he doesn't just give me the answer but also takes the effort to make me understand the why and the how behind it. His problem-solving mindset makes him an incredible asset to any team.
What sets him apart is his technical vision—he built CMS architectures and internal programs with in-built AI generation features that automated complex workflows and made our content operations exponentially faster and easier.
His content creation and researching skills are always a cut above. If we think there are only 10 ways to do things, then Ayush surprises us with 90 other ways and even more.
He creates an environment where doubts are welcomed, and learning is a two-way street. I still remember his words on my first day at Headout- he described our dynamic as a transactional relationship where he was there to share knowledge, and I was there to absorb it, leaving no room for miscommunication.
Hello!
I’m Ayush. I’m based in Bangalore right now, and moving to Dubai soon. My career started almost seven years ago as a content writer, across travel media, ed-tech and e-commerce, and today I’m a Manager, Content Marketing at Headout. That stretch taught me the content side, the marketing side and, eventually, the business side of all of it.
These days I sit across content, growth, tech and product, wherever the actual problem happens to be. Writing got me in the door. What stuck was building the systems behind it: the content models, the AI-assisted pipelines and the internal tools that let a small team publish and grow at a scale no one person could manage by hand. I still care about the sentence. I just care more about the machine that ships thousands of them.
- 5 years at Headout
- Manager, Content Marketing
- Content Marketing, SEO, MarTech, Product, Growth
- Based in Bangalore, relocating to Dubai
Let’s build something that scales.
If you are trying to make content compound rather than accumulate, that is the problem I like most. Email is quickest, and my calendar is open.