I build the programs & systems that scale content, accelerate growth & drive revenue.
Five years at Headout running the programs and systems behind business growth: content, localisation, CMS infrastructure and AI pipelines that help small teams move faster and launch new products at scale.
H1 2026 total: 55,072 pages, up from 3,975 in H1 2025.
Organic GBV generated with the support of the systems, pipelines, and processes my team and I built and scaled.
Optimisation, SEO audits, migration and maintenance across 750+ domains that are the company’s primary revenue channel.
Scope includes migration, page stability, and localisation in 7 to 14 languages, with processes for further expansion.
Where I operate.
Three overlapping fields, and the work that sits in each one.
Systems that drive growth.
Salik Optimizer
Compares every route between two points in Dubai and shows what each one actually costs at the gates, including the 5% VAT and the paired-gate rule that makes two crossings count as one.
Recovering Traffic and Revenue After a Bottom-of-Funnel Keyword Ban
A supply partner required a bottom-of-funnel keyword to be removed from a page that ranked first for it. The page recovered to position 1.3 in 32 days without breaching the agreement.
Living In
Compares homes by the hours a month you will spend getting to the places that matter, then adds the value of that time to the rent, so you can see which flat really costs least.
Layover
A DXB exit planner that checks whether your passport lets you leave, works out how long you really have outside, and shows only what actually fits, with a leave-by time on everything.
IRIS
A wrong product description is a live page converting worse than it should, and the fix usually already existed. IRIS takes the request in Slack and gates itself on its own confidence.
Dotted Rank to Page 1
A tickets page with 5,400 monthly searches behind it was not ranking at all, and every sale it made had been paid for. Five months of technical, content and on-page work took it to Page 1.
Building systems.
Driving measurable impact.
Building systems. Driving measurable impact.A publishing pipeline that holds at 10,000 pages a month
Rebuilt the publishing pipeline around Payload automation, Content AI and automated localisation. Monthly count of new landing pages moved from a few hundred pages to a sustained 10,000+, and held there for five consecutive months running.
The content platform, rebuilt underneath it
Led the migration off Prismic onto Payload, and the content modelling that made the new system worth migrating to. The estate it runs across is 750+ domains and 25,000+ URLs, localised into a floor of seven languages and up to fourteen for the markets that earn it.
Organic growth across Central, Southern and Eastern Europe
Managed the content marketing team for CSEE: seven writers across sixteen countries, run as one organic engine rather than sixteen separate markets. The team grew organic contribution 29% year on year, and took 24+ high-value product pages to the first page of Google.
Paid campaign infrastructure, audited and scaled
Set up, audited, and scaled the subdomains used for paid campaigns end to end, turning audit findings into changes across the content and templates rather than simply documenting them. Active subdomains nearly doubled, and campaign landing pages went from 10,482 to 19,500 in a year. Built a customised system for scaling performance marketing through faster launches and easier landing page management.
Took the business past attraction ticketing
Established and scaled four growth verticals under the Mobility category: Airport Transfers, Rail Passes, City Cards & Passes, and Ferry Transfers. Built the processes and growth frameworks that made them scalable, then transitioned them to market teams for ongoing management.
What it moved for the business
Website GBV rose 31% over the period, with localisation contributing 19.3%. These are company-level figures from the websites and systems I helped manage, maintain and scale. Those websites have since become Headout’s largest user-acquisition channel and account for over 90% of its revenue. The systems I worked on formed part of the infrastructure behind one of Headout’s most important growth and revenue channels.
People who worked with me.
I worked with Ayush at Headout when he was both marketing lead and programs manager, and one of the things I appreciated most about him as a colleague, teammate and in his role as a manager, was that he knew when to get involved and, perhaps more importantly, when not to. Ayush is also a fantastic problem solver. He has a very systems-oriented brain and is particularly good at looking at a messy process, understanding what is actually causing the problem, and figuring out how to make it work better. Given the scale and complexity of the content, CMS, automation and growth systems he has worked on at Headout, that ability has been put to very good use.
Nicknamed as the multi-hat wearer in our team, his expertise in Google Sheets, on page and off page SEO, technical aspects of content marketing is truly impressive. More than just being knowledgeable, he has a natural ability to explain complex topics in a way that makes them easy to grasp. Whether it's troubleshooting an issue, optimizing a process, or sharing new insights, he's always willing to help. Whenever I have gone to him for help, he doesn't just give me the answer but also takes the effort to make me understand the why and the how behind it. His problem-solving mindset makes him an incredible asset to any team. I'm grateful for everything I've learned from him!
Ayush thinks through the small details, edge cases, and potential points of failure that most people would overlook, and builds the system in a way that guides you towards doing things correctly. You don't really have the option of taking shortcuts or working with half-baked information because the CMS is planned and built with extremely well thought out guardrails in place. That level of thought and attention to detail has saved the team countless hours of troubleshooting and prevented a lot of problems down the line. Ayush also has a strong instinct for marketing and organic growth. His understanding of SEO is exceptional, and he has a great sense of what audiences are looking for, where market trends are heading, and how to turn that into useful content ideas. He also has a very data-driven approach to decision-making and is rarely satisfied with making a call based purely on assumptions. What makes Ayush an especially great manager is that he doesn't just tell you what to do, but teaches you how to think. He shares context, trusts people with responsibility, and is always the most reliable person in the team, someone you can go to when you need thoughtful advice or want to solve a problem in a way that it never shows up again!
What sets him apart is his technical vision—he built CMS architectures and internal programs with in-built AI generation features that automated complex workflows and made our content operations exponentially faster and easier. Paired with his sharp organic search insights using tools like GSC, his growth strategies were key to driving our expansion across Europe. He brings out the best in his team while delivering hard business results. Every chance to work with him is an opportunity to learn and grow!
Ayush is one of the talented, dedicated colleagues I got a chance to work with. His content creation and researching skills are always a cut above. If we think there are only 10 ways to do things, then Ayush surprises us with 90 other ways and even more. He has an appetite for learning and growing. I am sure he will be the best team player and contributor in any organization.
He creates an environment where doubts are welcomed, and learning is a two-way street. I still remember his words on my first day at Headout- he described our dynamic as a transactional relationship where he was there to share knowledge, and I was there to absorb it, leaving no room for miscommunication. His approachable nature coupled with the amount of experience he brings to the table, further makes him an asset for any team he works at.
Hello!
I’m Ayush. My career began as a content writer, spanning travel media, ed-tech and e-commerce. Today, I manage the Programs team within Content Marketing at Headout. Along the way, I’ve learned to look beyond the content itself, into the SEO, marketing, technology and business systems that make growth possible.
These days, I work across content, growth, tech and product, wherever the problem needs solving. Writing got me in the door. What kept me curious was building the systems behind it: the content models, AI-assisted pipelines and internal tools that help small teams publish faster, scale across markets and drive business growth. I’m constantly exploring how AI is evolving and applying what I learn to solve business problems, drive AI adoption at work, build smarter workflows and bring personal projects to life.
I still care about the sentence. I just care more about the systems that help thousands of them reach the right people and turn content into revenue.
- Manager, Programs - Content Marketing
- Content Marketing, SEO, Growth, Product, Automations, AI Product Builder
Let’s build something that scales.
I build systems that turn growth opportunities into scalable outcomes. Have a challenge worth solving? Let’s connect.